Small Business Saturday, which takes place on November 27 this year, encourages consumers to support local businesses by shopping small. American Express launched this shopping holiday in 2010, at the height of the Great Recession, as a way of redirecting holiday shopping to local stores. Over a decade later we continue with this tradition to support small businesses. Our community is full of locally owned small businesses, show them how much we support them on November 27, 2021 by shopping local.